From Pokémon Go to immersive retail try-ons, AR and VR have evolved from being novelties to mainstream. Now, with the added fuel from artificial intelligence and cloud computing, extended reality (XR) gaming is rapidly emerging as the next major battleground where global brands race to win consumer attention and loyalty. As technology matures and user […]
Imagine a dragon soaring into your living room. Sounds like science fiction right? Thanks to Augmented Reality (AR) and Virtual Reality (VR), this is becoming our new reality!
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